THE GAMING OLYMPICS
Directed by Scott Laserow
◆ Cross-generation of gamers
◆ Competitive esports players and community
BRIEF & GOAL
The IOC, International Olympic Committee, has been discussing the possibility of integrating esports, electronic sports, into the Olympics to engage younger generations. Adding esports would open up new revenues with billions in profits from sponsorships and welcoming new audiences of over 320 million globally.
Create an exciting brand for an Olympic event that brings people together from different disciplines, communities, cultures, and generations.
An issue arises when a fast-pace and highly fragmented sector such as esports incorporates itself into a steady-going and well-established giant institution with a complex infrastructure.
The challenge is to create a feasible brand that showcases esports as a viable and thriving official event in spite of the internal and external divisive factors.
The brand embraces technological trends with retro gaming aesthetics to shorten the gap between generations. Merging customs from traditional sports and gaming culture bring more people together and engage people online in a way that hasn’t been done before.
The responsive website features VR technology to the Olympics and offer the audience new experiences and accessibilities that are exclusive to virtual sports.
This website was created using:
WordPress & Divi
The promotional trailer is composed of clips and segments from the featured game trailers and footages of previous e-sport competitions.
This trailer was edited in:
Adobe After Effects