Directed by : Scott Laserow
Branding, Animation, Web, Packaging, Poster
Wired : The Gaming Olympics is an esports, electronic sports, event for the Olympics. The IOC, International Olympic Committee, has been discussing the high possibility of integrating esports to the Olympics to engage the younger generations. Competitive gaming has been around for decades with yearly tournaments and competitions that occur globally.
Stage 1 : Sketches
The logo merges the original Olympic rings with directional buttons on gaming consoles. Its vibrant colors were also inspired by the Olympic rings, and they symbolize the different genre of games: fighting, shooting, moba and sports.
Stage 2 : Logo
The finalized font that I selected for “Wired”, plays off the idea of electronic cables and cords.
Stage 3 : Promotional posters
These poster installations were designed to promote the gaming event with its bright and vibrant colors. Its motifs were inspired by game effects and busy interfaces.
Stage 4 : Jersey
I wanted to design a jersey for players that incorporated similar motifs and added more visuals than normal athletic uniforms.
Stage 5 : Gaming snacks
What is a fun gaming event without any sweet and salty snacks? Hungry visitors can get a bag of gaming snacks packed with salty pretzels, chocolates and cheesy snacks. If they are up for a challenge, an extremely spicy Carolina reaper alternative is available too!
Stage 6 : Energy drinks
Energy drinks aren’t the healthiest drinks out there, but these caffeine-free energy drinks are a healthier choice for both gamers and viewers. The color blue often relates to your energy or energy bar which allows you to do actions and tasks within a game, while red represents healing and your health.
Stage 7 : Player ID card
This lanyard is provided for players, and it helps others to identify other team members, their representing countries and their respective game.
Stage 8 : Website
Wired has a responsive website that lets people visit the webpage whether on their computer at home or out somewhere far. The website is there to inform viewers about the different games, events and the event schedule.
Stage 9 : Responsive website
Program : WordPress, Divi
Visit the website and learn more about the world of VR! It allows viewers to float around in 3rd person during a match, or watch through your favorite player’s eyes, in 1st person perspective. It takes watching sports to a whole new level!
Stage 10 : Trailer
Program : After effects
This trailer was edited and animated for the big gaming event. It starts off with an animation of the logo and transitions into the different game categories. The video editing was composed of clips from various esports footages and game trailers.