Directed by : Dermot Mac Cormack
Branding, Editorial, Web, App, Animation
Urbanization is a featured exhibition at the Mammal Museum that reports to the urgent issue of urban growth around the world, more particularly, in poor less developed countries in Africa, South America and Asia. With more than half of the world’s population living in urban cities, the increasing numbers will only continue to transform their societies, their economy, and the environment. This exhibition will allow visitors to interact and learn more about this issue by using AR technology to view statistics and other information through the Urbanization app that can be downloaded onto their phones, tablets and other devices. Browsing through the exhibit, visitors will navigate different countries around the world, while learning more about the effects of urbanization. If visitors want to know how they can help and become more engaged in this issue, there will be video presentations and resources referencing to websites and projects from organizations that work to find better solutions.
Stage 1 : Exhibition logo
On the left half of the logo for Urbanization, is a bar graph to indicate an urgent rapid inclination. Together with the right half, it includes windows and illustrates a row of buildings from a corner view.
During my brainstorming process, I worked with a lot of arrows, buildings, and bar graphs. It was a matter of merging them to embody those ideas while still communicating.
Stage 2 : Museum logo
The Mammal Museum logo was created after my exhibition logo, and while staring at my Urbanization logo, I took notice of the negative spaces between the bars/buildings. I started to mentally fill in those spaces and I could see two M’s between them. I drew them out and gave them some space and added the windows to reference it back to my other logo.
Stage 3 : Exhibition app
Urbanization has a free phone app that lets users interact with real models around the exhibit. Statistics and 3D models will be projected using AR, to display information on their phones.
Stage 5 : Urbanization book
Programs : Indesign, Photoshop
Stage 6 : Phone app
Programs : XD
Visitors can download on their phones an app which will allow them to learn and interact with the exhibit. They can take a look on a map and learn about a specific country’s or continent’s city and population growth. It lets visitors view 3D animations and projections through augmented reality on their phone’s camera. Informative 3D models and statistic will appear in the palm of their hands. If someone feels like they need to take action, there is an option to get involved by going to websites of communities and organizations that are working together to make a change.
Stage 7 : Responsive website
Programs : WordPress, Divi
On the website, you can learn more about the issue, the exhibit itself, contact information, or how to get involved.
Stage 8 : Exhibition trailer
Programs : After effects, Photoshop
This was an animation trailer created for the exhibition at the Mammal museum.