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URBANIZATION

Directed by Dermot Mac Cormack

TARGET AUDIENCE

◆   Environmentalists

◆   Economists

◆   Health-conscious young adults

◆   Students and adults

BRIEF & GOAL

Urbanization is a featured interactive exhibition at the Mammal Museum. It explores urgent health, environment, and economic issues that stem from rapid urban growth and expansion in less developed countries around the world.

The goal is to display information in a clear and engaging way. It also serves as a call for participants to take action.

CHALLENGE

The exhibit’s interactive devices and app need to provide heavy data and global statistics balanced with visuals about affected regions in a clean and eloquent manner to incite people to act.

SOLUTION

Visitors can experience the newest trend for AR technology. The projection will display numerical data, information about the building, location, and other informative statistics from infrastructures all around the world. Its layout is designed to instruct users and then lead them to act after obtaining a sufficient understanding of the multifaceted threat.

The finalized logo was an amalgamate of ideas to visualize a story using bar graphs, buildings, and an upward pointing arrow to illustrate a sharp increase in numbers of infrastructure.

Promotional posters are displayed to create intrigue and to draw people into the exhibit.

The book gives readers a short summary of the varying economic, health, and environmental effects of rapid urbanization in various developing countries in parts of Africa, South America, and Asia.

Users can navigate the world map to familiarize themselves about a specific country’s city and population growth.

A visitor’s exhibition experience and journey centers around the Urbanization app.

This app was created using:

Adobe XD

The responsive website imitates the compartmental city and building design.

This website was created using:

WordPress & Divi

The animated trailer repeats the theme of spiraling numbers and rising poverty-stricken conditions.

This trailer was edited in:

Adobe After Effects, Photoshop

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© Emma Tran, 2018. All Rights Reserved.