Directed by Scott Laserow and reviewed by Dermot Mac Cormack
◆ Teens and young adults
◆ Students and educators
◆ General public
BRIEF & GOAL
A campaign established by an educational science program to produce accessible publications to inform people about the history of genetic engineering and its diverse applications.
Offer an alternative digital experience that can engage new and existing readers.
Formatting the digital publication to present information in a different medium while keeping it simple, intuitive, and engaging with avid e-book readers.
Introducing interactive features, content, and a flexible layout can engage e-book and traditional book readers. Instructional design and iconography serve as guidelines for intuitive navigation for any level of user experience.
The primary goal of the website was to introduce the topic and the campaign’s digital publications.
This website was created using:
WordPress & Divi
Its ipad app exposes readers to interactive elements and video in a literary platform.
This publication app was created in:
Indesign & Mag+