Directed by : Scott Laserow
Corporate branding, Packaging
A playful confectionery store that offers a variety of sweets and delights to satisfy your sweet tooth.
Stage 1 : Sketches
As I was writing down a list of descriptive words, the word “fluff” made me think of fluffy animals and sweets. I immediately thought of cotton candy and the sheep’s wool imitated a similar form.
Stage 3 : Take out bag
This candy store’s take out bag possesses a unique handle that emulates the outlines of the sheep. Tied onto the logo itself is a silk ribbon bow over its shoes to give the character an extra touch of sweetness.
Stage 4 : Branding stationary
The corporate branding includes a cover letter and stationary, business cards and a folder. The folder’s interior is designed with consideration to small details of the dancing sheep. The floating ribbons are seen behind the upper half of the sheep which becomes the folder’s pocket.