THE GAMING OLYMPICS
Directed by Scott Laserow
◆ Cross-generation of gamers
◆ Competitive esports players and community
BRIEF & GOAL:
Wired : The Gaming Olympics is an esports, electronic sports, event in the Olympics. The IOC, International Olympic Committee, has been discussing the possibility of integrating esports into the Olympics to engage younger generations.
Create an exciting brand for an Olympic event to help bring people together from different disciplines, communities, cultures, and generations.
One of the challenges of this project was to create a feasible brand that showcases how esports can become a viable official Olympic event.
By using references to retro gaming visuals and reapplying it in addition to technological trends, the branding spans across multiple generations of gamers. Merging customs from both traditional sports and gaming culture to bring people together and engage online audience in a way that hasn’t been done before will allow the Olympics to reach a larger audience than ever before.